Running a successful marketing campaign is a great way to improve a business of any kind and you will need to have a strong team in place in order for everything to run smoothly. Part of your team should always include software and tools that you can use to improve your marketing methods and when looking for a tool, it is important to conduct some research in order to find the best one for you. There are lots of social media tools on the market and knowing which one will work best for your company will take some time, so don’t rush out to buy the first one you come across.
The key to taking advantage of social media within your marketing is to listen to what your potential customers have to say about your services and your products. You will need to analyse this data and use the information you gather to improve your marketing campaign and you can use specialized tools to help you to do all of this.
G2Crowd has collated a list of the top four tools to use within any social media marketing strategy and they are:
- Hootsuite
- Agorapulse
- Sprout Social
- Sendible
G2crowd is a good resource to use to find reviews from users rather than experts and this means that the reviews you read are based on what real people have to say about the tools, making them a valuable way to gain insight into a product before you buy it. In fact, in order to add a review on G2Crowd, you will need to take a screenshot of your account or send a LinkedIn request to prove you are a real person and this is a great way to ensure all reviews on this platform are authentic.
Hootsuite is one of the better-known tools available and this is a good tool to use for a multitude of social media platforms from Facebook to Google+. It came out on top for numerous things including market presence and affordability and this is why this tool is hugely popular. However, lesser known tools like Agora Pulse also performed well in the reviews as users claim it offers a high level of user satisfaction, customer support and product direction.
Sprout Social also ranked high up on the G2Crowd reviews with many claiming it is easy to use, while Sendible is good in terms of meeting the requirements of its consumers.
Choosing the right tool is imperative and here are a few of the things that you can use a specialized tool for:
- Reporting
- Analytics
- Engagement
- Monitoring
- Publishing
- Scheduling
It is vital to know when and how to interact with customers and a good tool will help you to identify what platforms work well for different purposes, as well as provide you with the information you need to help you to analyse your statistics to ensure you are aiming your marketing at the right client base.