You can reap a lot of rewards from integrating a blog onto your website. A blog is great for a search engine optimization campaign, but it can go a lot further if you remember its human element.
Blogs are free, and can be more powerful than you realise, especially if you spend a lot of time working on the content you post. If your content is intelligent and generates a following, it’s important to encourage them to comment. You have, at your hands, an objective following who will tell you their thoughts and opinions. Cultivate this opinion and use it to shape your strategy moving forward.