The content on your website can play a very important role in improving your website’s ranking and visibility. If the content delivers something of value to the visitors, more and more people will visit the page. Starting your own blog is perhaps one of the best ways to attract a regular stream of visitors to your page. Posting a new blog entry once a week is a great option, and will allow you to build a good standing with your visitors. The visitors can leave comments on your website, and you can use this feedback in order to improve your website’s performance.